2 brands that grew after a fight

 Adidas and Puma are two global brands that grew out of a fight between an older brother and younger brother. The fight between Rudolf, also known as Rudy, and Adolf, also known as Addy, known as the Dassler Brothers, led to the birth of two big brands, Adidas and Puma. The Addy shoe unit was started in 1924. Along with regular shoes, it also manufactured shoes and sandals for athletes. Two years later, Addy's brother Rudi joined the company. Addy focused on shoe manufacturing and Rudi on marketing, sales, and promotion. Their shoes performed well in the 1928, 1932, and 1936 Olympics. With this, the Dassler company began to grow. After the Second World War, the brothers began to argue and fight. This led to a situation where the family, who lived in the same house, moved to two houses and became hostile. Thus, the company was divided into two.  Addy named his company Adidas. Rudi tried to give it a name similar to Adidas, but initially named it Ruda and later changed it to Puma. It is a story full of twists and turns that both brands later rose to world-class status and global status.