The Evolution of the Coca-Cola Bottle
Since Coca-Cola began bottling in 1899, its design has come a long way:
The first bottles were plain, straight, and resembled medicine bottles that were easy for competitors to copy.
A 1915 design competition inspired the shape of a cocoa bean, resulting in the now iconic "contour" bottle. Its curves made it instantly recognizable, even in the dark, even by touch.
By 1916, the curved bottle had been adopted across the U.S., and with only minor updates over time, its silhouette remains one of the most recognizable in the world today.
An everyday object became a design icon.
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